Modu.lite App

Modu.lite is a widget making app that aims to transform your device into a streamlined tool that only demands your attention when necessary.

Unlike other minimalistic apps or “dumbification” apps that strip away all visual elements, Modu.lite draws inspiration from old analog devices to create interfaces that are both functional and visually appealing. By combining wallpapers and interactive widgets, Modu.lite offers a customizable experience that consolidates essential information in one place.

Problem Statement

Project Goal

Design Process

Methodology

Challenge Based Learning

User Research

In order to acquire more information about the multiple facets of the potential target audience, a digital form (using Google Forms) was drawn up with the aim of understanding the main problems, notions and value judgments of smartphone users in their daily life.

The form had a total of 223 responses and gave the team information to build 3 profiles (personas) representing people with problematic mobile phone usage.

Benchmark Research

The analysis was conducted with 10 apps using a set of criteria tailored specifically for this kind of app, including business model, premium plan cost, target audience, features, gamification elements, overall user experience, and others.

Insight: Although some apps address this issue, they often fall short, focusing on limiting usage or blocking apps without fully transforming the device.

Design in Use Research

Design in Use refers to the concept that users can adapt existing products to suit their needs, leading to new applications and even changes to the product’s structure. It also encompasses the idea that various usage scenarios can exhibit design-like qualities.

To explore this further, the team researched how people attempt to reduce their cellphone usage, providing valuable insights to inform the development of the product.

Value Proposition Canvas

User Flow

Due to the unique nature of the app’s usage, the onboarding process also had to be carefully planned and mapped out to ensure users understand how the app works and have the best experience possible.

Information Architecture

MVP (First Prototype)

The first prototype was primarily developed by following Apple’s Human Interface Guidelines and utilizing their components, which made the process quicker and more effective for the MVP.

Final User Interface Design

With over 40 screens designed for the final product, the UI design was subsequently handed over to the development team. Below are the final screens for the widget feature, screen time data, and app blocking functionality, along with a mockup of how the widget and background work together.

Results

• Following thorough user testing, the app launched on the App Store, where it quickly garnered over 100 downloads.
• Premium features and a subscription plan were later introduced, giving users access to a wider variety of widget skins.
• Coordinated an Apple Search Ads campaign, which achieved over 4,800 impressions by targeting search result ads.
• At the end of the project, the team presented results and process to Apple employees, receiving valuable constructive feedback and compliments.
• The team participated in a round of pitches through a university initiative, gaining valuable experience in defending the app and refining business strategy.